About This Book
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd by Allan Dib is a practical marketing guide for entrepreneurs and small-business owners. Instead of treating marketing as a collection of disconnected tactics, Dib presents a one-page framework divided into nine stages that cover the customer journey before, during, and after a sale.
What the Book Covers
The framework helps readers identify a target market, create a compelling message, choose suitable media, capture and nurture leads, convert prospects into customers, deliver a strong customer experience, increase customer value, and encourage referrals. The focus is on turning marketing into a repeatable business process rather than relying on isolated campaigns.
Who Should Read It
This book is suitable for founders, freelancers, consultants, service businesses, and marketing teams that want a concise planning structure. It is especially useful for readers who need to clarify whom they serve, how they communicate value, and what should happen at each stage of customer acquisition and retention.
Why It Stands Out
The one-page structure makes the plan easier to understand, review, and implement. Each of the nine sections connects to the next, giving readers a practical way to diagnose gaps in their current marketing and build a more consistent system for attracting and retaining customers.
PDF Ebook and Delivery
This product is supplied in PDF format. After successful payment, the ebook is delivered digitally for reading on phones, tablets, laptops, and computers with a compatible PDF reader. Save the file locally for convenient offline access. No physical book is shipped.
